Case studies

We need practical hands-on support to help us increase sales

Gary Barber, MD of GB Sports & Leisure, was referred to Ann Sherrington by Business Link. The company supply & install playground and sports equipment nationwide, was looking for some training/advice and wanted to take advantage of government funding that was available.

 Gary wanted to increase turnover by 25% over 12 months, by developing:

• A clear sales plan that the whole team could focus on
• His own leadership & management skills so he could motivate & support the team in meeting their targets

In addition he wanted to ensure that all quotes and contacts made to customers and prospects were properly followed up.

The successful approach we took combined sales training workshops for the team and leadership coaching for Gary, together with a session on writing the Marketing Plan.

Three months on "the GB Sports and Leisure team are actively following-up leads, with a measurable increase in conversion rates as a result of this activity! In addition, the company has consulted with it's clients and identified new requirements from customers. From this research, new products have been designed, providing solutions with the result that the company has recently launched a fun & exciting range of outdoor exercise equipment manufactured in the UK."

 

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